Although they are working within a relatively new industry with a myriad of significant challenges, legal cannabis operators have shown time and again their ability to adapt quickly to change. 

Cultivation and extraction processes are being streamlined. Regulatory and compliance issues are being met head-on. Even distribution, one of the industry’s greatest challenges, is being transformed by technology. 

For Indus Distribution, meeting the needs of brand and retail partners has always been a top priority, but in what is essentially a startup industry, we couldn’t rely on old methods of connecting the two while keeping up with demand and remaining within the boundaries of compliance. Simply put, there are different rules in cannabis, and Indus needed a way to accomplish our top priorities while playing by the rules and remaining transparent.

Indus Holdings, Inc. is vertically integrated, which means we have the cultivation, extraction, sales, marketing, and distribution components to service the entire state of California. Being in the world’s largest cannabis economy, we knew that advanced technology could get our growing company to where we want to be. We also knew that meeting demand meant stepping outside the box for non-traditional solutions. This led us to WAYV, a one-stop e-commerce compliance and distribution platform connecting cannabis brands and retailers.

I’ve known WAYV CEO Kevin McCarty for years. As founder of EAZE, he created a delivery system that changed the game for medical marijuana patients relying on California’s licensed dispensaries for life-saving product. I knew Kevin would be the perfect partner in our quest to solve the supply chain challenges that were bound to arise when California legalized recreational cannabis.

As WAYV’s exclusive distribution partner, we are consolidating the supply chain for retailers, making it easier for them to order, track, and pay for product, while building trust between all sides and giving comfort to regulators and politicians who are closely watching the growth of California’s cannabis industry.

With WAYV, retailers don’t have to worry about empty shelves and loss of business when customers can’t find what they want. The platform gives them peace of mind that every order will be fulfilled and product will show up on time. WAYV delivers Monday through Friday, unlike some other systems that only deliver to one territory or town per week.

At the same time, WAYV gives visibility to smaller brands so they can get their products in front of buyers and dispensary owners. Many of these companies don’t have the luxury of utilizing massive sales teams to traverse the state – but they still have a great product that deserves to be sampled by consumers. WAYV gives them exposure and the ability to connect with retailers statewide, growing their businesses in ways that traditional distribution methods cannot.

We talk a lot at Indus about building a new American business and how the methods and strategies formed throughout our varied careers – my background, for example, is food and beverage – cannot always be applied to what we’re doing in cannabis. Improvisation and innovation are taking us to places we’ve never been before, and we’re just getting started. 

Robert Weakley is co-founder and Chief Executive Officer of Indus Holdings, Inc. and Indus Distribution. 

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